Branding UBports: OS name / Project Logo / Project Name

  • Quoting from the Telegram supergroup:

    We are within the fair use guidelines outlined by Canonical.

    According to the Canonical’s IPRights Policy, there is no proibition against using a "UB-" prefix, which anyway doesn't necessarily imply an endorsement or an affiliation with Canonical. The goal of UBports is to make Ubuntu running on as many smartphone/tablet devices as possible, so we are really within the fair usage of the trademark, as we are part of the Ubuntu community.

    "As long as there is no commercial use" (quote from Canonical's IP) we likely won't have any trouble.

    The only problem that could be raised in future is our reference to the "Ubuntu Touch" project.
    What we are currently shipping is exactly the same code Canonical wrote, so I don't expect any problem with this for now.

    If things will change in future, we can simply rename our project as "UBports Touch" or "UBports OS". I don't see such pressure for changing this yet - just my opinion.

  • @CyberAly Agree and Conanical have the habit not to go with the community but their own way (Mir, Bazaar, Launchpad...) And it look like we are going the community way (Wayland, git, Github...) wich is a great thing. So yeah I personnaly prefer to push the Linux brand thant the Ubuntu one.

  • I'd honestly prefer we stick with something like "UBPorts Touch", and keep the robot logo.

  • Banned

    My 10 cents would be to change that name asap. UBports is awful name for os. And that robot reminds too much of a Android.

    Perhaps something like Change OS Since things are about to change 🙂

    We would already have theme song for that 😃

    Or simply call it Touch OS

    Pourquoi pas l'appeler par exemple "Linux Touch" pour quitter vraiment le nom créé par canonical ou ubtouch pour avoir le début de ubports une façon d'avoir leur signature car c'est grace à eux que l'on continue Ubuntu. Merci à l'équipe et tous ceux qyi rendent ce monde plus libre

    Why not call it for example "Linux Touch" to really leave the name created by canonical or ubtouch to have the beginning of ubports a way to have their signature because it is thanks to them that we continue Ubuntu. Thanks to the team and all those who make this world more free

  • I am for keeping with Ubuntu Touch unless Canonical forbids to. Why?

    1. This OS is still Ubuntu. It is what Canonical created, but taken further without them.
    2. Ubuntu Touch will not be associated with the OS that died. If it survives and gains traction, it will be associated OS that was so good that community has been keeping it alive after its initial creators abandoned it.

    Ubuntu is recognizable. Don't go for a new name or many people not involved before will just see an abstract, unrecognizable name.

    Oui, je tout à fait d'accord Ubuntu Touch doit durer mais si canonical demande de changer le nom. 😱

    Yes, I totally agree Ubuntu Touch should last but if canonical asks to change the name. 😱

  • At the moment, the project has identified itself as ubports: this site, the github repos, the patreon page, it's always "ubports".
    I think that if we want to move constructively, we should take one step at a time and instead of immediately proposing new names, decide whether we want to keep "ubports" or change. If we decide to change, then we'll have a chance to think of a different name.

    As for myself, I'm all for changing. "ubports" is just a nightmare to pronounce, and to most people (even geeks) it means nothing -- the link to Ubuntu is far from being evident. Besides, the "ports" suffix reminds of porting, but the project now has grown into something considerably bigger than that: it's a full O.S. which we'll be maintaining ourselves.

  • @mardy I say it "you bee ports" but maybe other people don't. Without knowing its association with Ubuntu, perhaps one would be tempted to say "ubb ports" or "you ba ports" or something.

    Maybe bringing the Ubuntu name back into it as much as possible is a good thing since Ubuntu is already well known. It's like getting a headstart on good PR instead of starting from scratch.

  • @CyberAly I am a bit opposed against emphasizing Ubuntu in the name. TBH Canonical let us all down, and now we should give them free advertisment for their name? Nah I dont like this. We are not affiliated with them, and on th elong run I want some distance here....


  • @Flohack But equally, they funded most of the work so far on the operating system... But then of course we get to the whole open source debate, legally speaking there's no issue building on what they've provided.

  • @CyberAly There is no particular issue in building an OS upon what they have created, like ElementaryOS or Linux Mint did (well, in the LM case there have been a few).

    But we can't use their name to promote ourselves. That's set in stone in their policies.
    The most we can bring the Ubuntu name back is to keep that "ub-" prefix. Any usage of "ubuntu" or "-buntu" suffix is strictly forbidden. Using a "u-" prefix is not explicitly forbidden, but Canonical has already moved actions against such usage in the past.

    It could be possible to ask Canonical to make "Ubports OS" an official flavour, but I can't see any real advantage in doing this. UBports would probably have to accept certain restrictions (e.g. in governance, I suspect), just for using the "Ubuntu" name. It is not worth, in my opinion.

    UBports has already had a discrete coverage on the internet, so I don't believe they should completely wipe their current name away, at least for what concerns their team.

    However - and I think it's a shared feeling here - the OS should really get its own brand and identity in future. To clarify my previous words, in case of emergency "UBports OS/Touch" could still be a valid fallback solution.


    Pourquoi pas UT-OS ou Touch-OS, nous aimons tous Ubuntu et c'est pour cette raison que l'on a fait confiance à UT (abréviation que nous employons souvent 😜). Maintenant on ne sait pas vraiment si Canonical voudrai bien nous faire don de ce nom (Ubuntu Touch). Mème si celà les rapproche de nous par le biais du nom, les gens feront la différence entre UT et Ubuntu de bureau. Cananical nous à mis l'eau à la bouche (expression française) pour nous la retirer ensuite, ils peuvent nous faire ce cadeau pour des passionnés qui sont toujours fidèle à Ubuntula. 🤓
    Why not UT-OS or Touch-OS, we all love Ubuntu and that's why we trusted UT (abbreviation that we often use 😜). Now we do not really know if Canonical would like to give us this name (Ubuntu Touch). Even if it brings them closer to us through the name, people will make the difference between UT and Ubuntu office. Cananical we put in the mouth (French expression) to withdraw us then they can make us this gift for enthusiasts who are always loyal to Ubuntula. 🤓

  • @Locamama
    but it should be not a to cool awesome name !
    all linux distros with too coooool names are death... examples : libranet bogus yggdrassil...;)

  • @mike said in Branding UBports: OS name / Project Logo / Project Name:

    but it should be not a to cool awesome name !
    all linux distros with too coooool names are death... examples : libranet bogus yggdrassil

    Mais bien d'autres ont réussi comme Mandriva, kubuntu, Mint, Achlinux, etc. Mais à nous tous, nous devrions trouver un nom accrocheur 😜

    But many others have succeeded as Mandriva, kubuntu, Mint, Archlinux, etc. But to all of us, we should find a catchy name

  • Banned

    Now i have an idea for a name.

    UTOS or uTOS

    It can stand for both Ubuntu Touch OS or UBports Touch OS.

    That name is even free.

    UBOS would have been good too, but there alreaydy is UBOS Linux...

  • Branding of linux distro is IMHO mostly based on packaging system, so question about name of system should be derived out from question: do we use packages anyhow connected to ubuntu? and for now answer is: yes, because AFAIK our development tools are from ubuntu desktop linux, and also at-least here we assume developer for this system would have ubuntu on desktop

    And if it comes to suggestions geeky name UB3 crossed my mind at current circumstances (suggesting that U'll be free with this distro 😃 )

    If we achieve freedom from desktop distributions and still would like to have some (well hidden) link to ubuntu, we may generate new name the way they did - for instance "mobile" (adjective) according google translate in zulu is "hambelayo" or "bukhali" for "smart" and "thintana" is verb for "to touch / to contact"; but we also can go completely our way - same as ubuntu and basically everyone did when derived from debian - for instance showing that this is "the linux distro for mobile devices": molix, mode linux, or just smartdev linux / touchscreen linux etc ...

  • I think it would be nice if it could continue to be called Ubuntu Touch, but if it can't maybe UBtouch would be a good candidate? Or else if something more distant from Ubuntu like Libre Touch, Free Touch or Open Touch?

    I'm still ok with UBports as the name as well, but i think that over time it might be more and more misleading since it is probably going to be less and less about porting someone else's OS to more devices.

  • @thepeter Bukhali sounds nice somehow, and U and B are still in 😉

  • @Flohack said in Branding UBports: OS name / Project Logo / Project Name:

    @thepeter Bukhali sounds nice somehow, and U and B are still in 😉

    Reminds of bukkage also it is used as surname so probably not best of choices.

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