Following up on our conversation yesterday
0 Establish the name. Do it once, and not in conjunction with "UBPorts foundation".
1 Get the moniker right. "A whole mobile operating system experience, that is yours.
Only have "800+ volunteers".
2 Get a screenshot of the desktop in. Would suggest using the birds https://ubuntu-touch.onestein.eu/web/image/64602/background_home-2.jpg and then imposing a fading image onto there.
3 Have the "Get Ubuntu Touch" type buttton in a greener colour. Current one looks reddish on bad panels.
4 Establish what sets UBPorts apart.
Sleek and secure
The best of both worlds.
Copylefted libre software
Use, explore, change, and share — with all.
… [Expandable info]
5 Establish opposition to alternatives.
The banner that says "Designed to last" could say:
Redesigned to last
Your mobile device can receive software upgrades for many more years to come.
Bring your phone back to life.
6 Image of connecting said old phone to a screen to use it as a computer, with a desktop showing an app.
- Remove the CoC and every mention of it.
At this point I think the case is made.
The installer pages
"Stuck on your default OS?"
This ties someone elses OS to the user with "yours". "Default" lends credibility to it.
"A whole mobile operating system experience, that is yours" does better, but reusing the already established moniker wins points.
move to "copylefted libre software"
I think the confusion over calling Ubuntu Touch "UBPorts" is that it would logically follow that
The "UBPorts Installer" installs "UBPorts".
Having it be "Ubuntu Touch/installer" allows saying "About" rather than "About Ubuntu Touch"
Drop "It's simple". Make it look simple.
Show screenshots/an animation of the whole process.
"Command line tool" → "Command-line tool".
Drop every menion of "we", "you can" and so on.
Line-shift at "Select the appropriate".
Mac → macOS
deb → .deb
snap → Snap
Remove the exclamations
enable developer mode → turn on developer mode
Get the mascot off the logos of other OSes.
Align the download symbols rightwards and the icons leftwards.
Github → GitHub
will enable you → lets you
Have one selection of downloads.
smart-phones → smartphones
Issues tracker → Issue tracker
& → and
Email → E-mail
Don't hide the questions behind clicks.
Support A Device → Support a Device
Report a Bug → Report bugs
Fund Development → Fund development
Between the lot of us we can really make this shine.
https://ubuntu-touch.io has said "focussed" for quite some time, so it is all about honing the details and getting to the point with the fewest amount of distractions.