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Great idea.
Another angle similar to that is getting local colleges/universities aware through their Computer Science Clubs (some actually have FOSS/linux clubs too). Having them cover it, and in turn the university papers, could not just bring in new people, but new volunteers to the project.
Anyway, whether it is a school paper, or local/national, press release templates are a good way to jump start that so folks don't have to "create from scratch" every single time. I wonder building something like this would be helpful in getting folks the confidence to share...essentially, a press page is a bunch of templates that makes it easier for reporters to cover it.
The press page contains a "press kit"...sometimes in the page, and in zip folders (with logos, headshots of core devs, origin story summarized, etc.)
https://zapier.com/blog/best-press-kit/
